Our Beliefs

1. Accessibility for All: Ensure fitness and nutrition resources, including those offered by fitness centers, are available to everyone, regardless of income, location, or ability.
2. Education and Empowerment: Leverage fitness professionals and centers to provide evidence-based knowledge on exercise and nutrition, empowering individuals to make informed health choices.
3. Community Engagement: Utilize fitness centers as local hubs to foster collective health efforts through group classes, community events, and social support networks.
4. Scientifically Grounded: Rely on research-backed programs developed by fitness industry leaders, to ensure safety and effectiveness.
5. Holistic Approach: Address physical, mental, and emotional health by integrating mind-body practices like yoga and meditation into fitness center offerings.
6. Inclusivity and Diversity: Design fitness programs that are adaptable to all ages, abilities, and backgrounds, ensuring fitness centers are welcoming to everyone.
7. Sustainability: Promote long-term lifestyle changes by encouraging consistent participation in fitness activities and providing ongoing support through fitness centers.
8. Partnerships and Collaboration: Work closely with fitness industry leaders, gyms, and other stakeholders to create a supportive ecosystem for national health improvement.
9. Accountability and Results: Use data-driven methods, including fitness assessments and tracking systems available in fitness centers, to measure and ensure measurable health outcomes.
10. National Unity through Health: Position fitness centers as community rallying points to unite Americans around shared goals of a healthier, stronger nation.

These tenets reflect MASA’s commitment to improving public health selflessly, with the fitness industry playing a central role. By leveraging the infrastructure and expertise of fitness centers, MASA can address critical health challenges, such as obesity, which affects over 40% of Americans, and promote sustainable, inclusive health solutions.