Discover MASA

---

TJ Hubbard: PR Promoter | Business Strategist | Creative Consultant

As a lifelong fitness enthusiast and competitor, TJ Hubbard is adamant about the power of fitness and how it can transform lives. His core belief is that fitness is more than reps and routines—fitness is a unifying force that empowers health, confidence, and community. With a background in operations, logistics, and engineering across multiple industries, he brings a deep understanding of systems and outcomes—insights now channeled into promoting structured fitness strategies that work. As a creative consultant in the gym industry, he's produced engaging content, social media campaigns, and inspiring visuals designed to get people moving, lifting, and reclaiming their health. TJ holds his BS in Mechanical Engineering from UNH and an MBA from Arkansas State University.

  Urban A. Kiernan, Ph.D.: Scientific Strategist

With over 25 years of industry business and research experience, Dr. Kiernan is a world renowned scientist with 12 issued patents, 50 peer reviewed publications, 4 book chapters and almost $5M (USD) is NIH grant awards. Now as the founder and CEO of iMetabolic Biopharma (iMBP) he is embarked on developing innovation in solving many of the chronic diseases associated with the proliferation of obesity in Western Society. Even though he has embarked on this biopharma journey, he is a firm believer that many of our western health issues could be ameliorated through improved diet and lifestyle, specifically in the development and maintenance of lean muscle mass. His insights in the clinical drug process is crucial in combating the narrative presented by other solutions being propagated by the drug and medical industries. Dr. Kiernan holds a Ph.D. in Bio-Analytical Chemistry from Arizona State University. He is a devoted husband and father of 3. He also holds a black belt in Brazilian Jiu Jitsu and 2nd degree black belt in Judo.

Eric Reid- Owner/Operator of 5 Fitness Clubs |COO of RAMP by GymDoctor |  Business Strategist & Consultant

With over two decades of experience in sales, management, consulting, and business ownership, Eric Reid is a powerhouse in the fitness and wellness industry. As the Owner/Operator and Vice President of five successful fitness clubs in Southern New Hampshire, Eric has helped thousands of individuals rediscover their strength and transform their lives.

He also serves as the Chief Operating Officer at RAMP by GymDoctor, a results-driven performance system reshaping how fitness professionals deliver outcomes, and is the Founder ofInnoVision Consulting, where he guides business owners in aligning strategy with purpose to accelerate growth.

Eric is a sharp strategist, a trusted consultant, and above all, a firm believer that good intention beats any business tactic or sales method. His work is grounded in integrity, impact, and a relentless drive to help others reach their full potential—whether in business or personal health.

Rocco Boulay- Exercise Physiologist / Strength Coach

Rocco is a former five-time world champion bench presser and exercise science major. Rocco has been involved in the health and fitness industry for almost fifty years. He graduated summa cum laude from Plymouth State University in New Hampshire.

Post-graduation in 1999, Rocco developed a software technology called FlexRx, which was the impetus for beginning his career as a fitness professional and utilized his true tested formulas to create fitness and metabolic prescriptions to help anyone looking to improve their health and overall metabolism.

Rocco was integral in changing the language in the fitness industry to include the latest term, “health coach.” He understood people do better with coaches versus trainers because coaching empowers the individual to understand better how to take control of their lives, while training can have a form of dependency attached to it.

Rocco Boulay- Exercise Physiologist / Strength Crescription System. His latest endeavor is GymDoctor, a platform created with other medical experts bringing medical practitioners together with health coaches and fitness centers nationwide to address the many health concerns people have regarding metabolic conditions. 

Jillian E. Dollard

Jillian  holds a Bachelor of Science in Hospitality Management and began her career in the hotel industry before transitioning to the wellness space. She played a key role in launching and managing a chain of women’s-only boutique wellness centers in New Hampshire, bringing with her a strong foundation in customer experience.

Currently serving as the Director of Operations for a New Hampshire-based co-ed fitness brand, Jillian is also an AFAA-certified Personal Trainer, Onboarding Specialist for RAMP, and Metabolic Training Specialist with MASA.

With over 20 years of experience in the fitness industry—including boutique studios, mid-sized gyms, and SaaS platforms—Jillian has a deep passion for elevating customer care and experience. Her expertise spans operations management, having developed standard operating procedures, FDD-compliant manuals, and educational content focused on club management and metabolic coaching.

Known for her attention to detail and consistent delivery of high-quality service, Jillian supports the onboarding and training of new facilities joining the MASA movement, ensuring they uphold the same high standards in metabolic training.

"Dr. Sohaib Siddiqui, a dedicated family practice physician, sets foot in North Conway with metabolic weight management practice. Starting on January 4th, 2024, at 1857 White Mountain Highway, Suite A1, this modern facility is committed to holistic healthcare for the whole family. With his passion for family-centered care and comprehensive health, Dr. Siddiqui and his team at Cathedral Ledge Medical Associates aim to reimagine patient experiences and create a welcoming atmosphere for individuals of all ages."

Pete McCall is a prominent figure in the fitness industry, primarily known as a personal trainer, strength coach, fitness educator, and author.

He is the author of books such as Smarter Workouts, Ageless Intensity, and Smarter Recovery. With over 20 years of experience, McCall has educated many fitness professionals and is a sought-after speaker. He holds a master's degree in exercise science and is certified by the American Council on Exercise (ACE) and the National Strength and Conditioning Association (NSCA). He has also contributed to ACE's Integrated Fitness Training Model. McCall has worked with major fitness brands including Nautilus and Reebok, and has been featured as a fitness expert in national publications. Note that this information pertains to the fitness expert Pete McCall, as other individuals share the same name.